Digital Marketing

Updates are a part of life if you’re a wordpress administrator. Wordpress core, themes and plugins all need to update in order to help your site run as efficiently as possible, among other things. Always be running the latest versions to optimize performance, keep your site secure, patch bugs, and ensure every feature and tool functions as it should. Your website speed can also be improved by making sure that you’re using the latest version of wordpress. It’s just as important as keeping your plugins and themes updated. Keeping wordpress updated adds new features , fixes bugs, and secures against security issues that could expose your site and lead to poor loading time. To check for the latest version, log in to your wordpress site and go to dashboard » updates. You can check for new updates and install them on your website. For more details, refer to this guide on how to safely update wordpress. Themes and plugins affect website speed and need optimization as well. Lea...

One thing that you can not leave from the check list of how to improve website speed is your website’s php version. It is recommended to use the latest version of php to maintain your website speed. However, don’t just start using the latest version of php because your wordpress, theme, and others plugin also needs to be compatible with the version of php you use on your site. So, first, check if themes and plugins are compatible with which latest version of php and then upgrade to that one. Php is the scripting language that powers all wordpress websites. It’s a server-side language, meaning that its files are stored and executed on the web server that hosts your site. Like themes and plugins, php also releases occasional updates to run more efficiently, which in turn helps your pages load faster. The latest stable version of php is php 7, released in 2015. Php 7 is a major performance improvement over php 6, and there’s really no reason to not run your website on it. See our...

Astra is one of the best performing and elegant woocommerce themes in the market. It comes with a huge library of awesome pre-built websites that help you reduce the time and effort you spend on designing your woocommerce store. This superfast theme enables easy customization of your website even without the need for coding. With their visual theme customizer, you can enjoy unlimited design freedom on your website. You can customize the layout settings, header options, color, typography, etc. , of your website with no effort at all. The major reason for the growing popularity of astra is that it is highly focused on performance. 8. Online Shop Pro We have to say right away that when it comes to seo, wordpress is definitely superior to any other site builder or platform. And by extension, so is woocommerce, when it comes to shop builders. First of all, it’s optimized out of the box. You can add meta descriptions to your products to increase their performance in searc...

Starbella is an all-around woocommerce wordpress theme for all sorts of online stores. From fashion and toys to gadgets, furniture , jewelry, lingerie, wine , and food, you can sell anything with starbella. You will find a whopping collection of 20 creative, modern, and impactful index pages. On top of that, you can also employ wpbakery and take the theme’s potential to an entirely different level. The list of features is so vast it would take us forever to record them all. Starbella sports mega menu, drop-down shopping cart, newsletter signup, google maps, and social media integration. You can also translate the theme for a localized or globalized experience. While many of these themes are solid choices, astra with astra pro is the best woocommerce theme. Astrapro includes the most features and the most options to be able to extend the theme and gives you control over how woocommerce displays. Also, this theme works without you having to use a lot of code. That said, maybe y...

Social media is so widely used across the globe that is essential to almost any business when creating a marketing strategy. Despite this, the return on investment of social media campaigns is difficult to measure. For example, you can’t definitely associate a particular facebook post with a physical purchase or online conversion. Rather, you usually have to put faith in indirect measures and hope that your efforts are yielding results. This is why so many marketers fail to accurately quantify social media roi. Luckily, there are ways to analyse your social media activity and measure the added value to your business and marketing efforts. Today’s environment has become extremely competitive as businesses have started vying for audiences’ attention. The reason behind this is social channels are becoming the go-to source for consumer purchase inspiration. Truth be told, social media channels inspire around 37% of buyers to make a purchase. As a result, businesses have star...