Digital Marketing

I’ve been working with wordpress since just after graduating from college in 2005 — mostly using it as a full content management system as opposed to blogs. I had been building websites with various tools, including plain html pages, frontpage, joomla and drupal , but never really found a system that worked well for how i work. Wordpress immediately appealed to me, however, because of its straightforward approach to organizing pages and posts, flexible theme system and ability to add functionality through plugins. As a stickler for details, i also appreciate wordpress’ straightforward approach to creating clean url structure. How to Improve Your URL Structure for SEO Make sure your story url is available in your xml sitemap. Add structured data in the form of an outline to make it easier for google to understand your story. Links to the article from other (related) parts of your website make sure your story is valuable and of high quality. You can add ads, but you shoul...

A common way to use content to generate leads is to offer a report, case study, ebook, course, or white paper in exchange for the lead’s contact details. The key thing to do here is to create a piece of content that is compelling and useful enough for people to want to hand over their details to access it. At act! we offer our website visitors a beginner’s guide to lead generation that helps businesses create more quality leads online. You can download the guide here. Developing a Content Strategy Creating compelling content is a vital skill for modern marketers. By understanding your audience, developing a content strategy, crafting high-quality and engaging content, utilizing storytelling techniques, optimizing for search engines, including strong calls-to-action, promoting effectively, and continuously analyzing and iterating, you can create content that captures attention, inspires action, and drives meaningful results. Embrace the art of creating compelling content ...

Ssl stands for secure sockets layer. All this means is users will know your web site is secure for them to browse. You can tell if a site has an ssl certificate by whether or not it has a small padlock icon before the url. Search engines favor websites with ssl security as they are safe sites to link people to. Cyber security is a constant threat, so making sure your users’ information is protected should be a top priority. Before getting into which platform has what feature, let’s first explain the difference between squarespace and wordpress. Squarespace is a website builder. Yoast SEO: the #1 WordPress SEO plugin Wordpress ​seo is the optimization techniques used to setup and prepare the most optimal seo environment possible on your wordpress blog. When setting up a new wordpress website , there is a set of optimizations and settings which should be done in order to maximize the seo of each and every page and post which is created on the site. By setting up these op...

The seo friendliness of a web site determines its ranking on search engines. Considering how complex optimizing wordpress websites can be and how important it is, most people don’t think of seo optimization in wordpress without a plugin. Understandably so. However, plugins can add weight to your code and conflict with other plugins. That’s why some people prefer using as few plugins as possible. Before considering the ‘how’, it is crucial to know and understand the tasks that wordpress seo plugins help with and their benefits. In this article, you will learn about the things wordpress seo plugins help with, the actions that can and cannot be replaced with manual alternatives, the benefits of optimizing wordpress seo without plugins, and how to optimize seo in wordpress without a plugin. Seo plugins are modules specially designed for wordpress, that have features that aim to improve the quality of websites’ content. Improvements in content quality concern both users’ experienc...

Take time to go over your analytics to see what worked and what didn't work. Maybe all of your early morning posts did really well and your mid-afternoon posts totally flopped. Or one type of visual content or messaging had higher engagement than another. Then, use that knowledge to adjust your tactics for the next campaign. Not every social media campaign will have all of these steps, but it's a good baseline. Your social media activity should be tightly integrated with your overall inbound marketing plan. Which means, don't lose sight of your end goals for more visits, more leads, more customers. Step 5: Create a Social Media Content Calendar Publishing your content on social media can be a time-consuming task. And that's why many marketers choose to schedule their content in advance, making it easier to block out time each week to create your content and have it automatically post across your platforms at the time that you deem to be the most impactful. Y...

User engagement/increased roi users are more engaged when email content is personalized. That increased engagement leads to higher open and click rates, which eventually results in improved sales and a strong roi. Re marketing a personalized emails continue to build the relationships beyond the initial sale. This opens the door to remarket to these customers who have already committed to purchases before. Remarketing can boost advertisement response-rates by as much as 400%. Analytics personalized emails are especially effective for analytics. By tracking and evaluating email data, you’ll be able to use analytics to streamline your organization. Segmentation will give you power to market to large groups on a personal level. In the present scenario, personalized marketing has been prominently trending to create a perfect user experience and enhance the brand’s growth and productivity. The data plays a significant role in personalizing the content for the customers. A better...

Abstract the authors present a case study, based on the cirque du soleil experience, of the gradual implementation stages of information technology tools to optimize customer relationship management (crm) in a cultural organization and how its organizational structure and human resources management are crucial to its success. The authors conduct an analysis of the integration of social media into a crm approach within a cultural organization. Such integration has allowed cirque du soleil to develop and nurture closer, more personalized relationships with an extended client base in multiple geographic markets. En se fondant sur l'expérience du cirque du soleil, les auteurs proposent une étude de cas sur l'implantation graduelle des outils des technologies de l'information qui visent à optimiser la gestion de la relation-client (crm) au sein d'un organisme culturel; ils analysent également comment la structure organisationnelle et la gestion des ressources humain...