Why do I need a social media content calendar?

How often do you plan out your content calendar? if you don’t have one, you should start creating one today. This post will give you 20 reasons to create a content calendar. A content calendar is a schedule or timeline that helps you plan out your content strategy. By having a content calendar, you’ll be able to stay organised and focused on your goals. You can also use a content calendar to organise your social media posts, schedule content in advance or posts in advance, write blog articles, emails, etc. Famous advice given to newbie bloggers is, “just start”! this advice is excellent for blogging for fun or as a casual hobby.

Social media marketing requires marketers to stay on their toes, always adapting to the latest technology, tools, and algorithm updates. This can make the career sound edgy and almost impulsive. While it is a fast-paced career, the reality is that social media marketers also need to be dedicated researchers and careful planners for long-term success. You don’t need to be coming up with posts for each client’s account on a daily basis and hope that it feels relevant, original, and engaging to their audience; you want to be planning this far in advance. This is where a social media marketing calendar comes into play.

The average social media marketer typically starts their day by scanning their social listening platform of choice, sharing a few interesting articles, thanking new followers, responding to online mentions, wondering where the past two hours went, and then starting the cycle all over again in a few hours. They also mix in whatever requests land in their email inboxes from the pr and marketing teams. Unfortunately, this recurring set of activities isn’t a sustainable or efficient social media workflow. Having a casual approach to social media activities can make it nearly impossible to go on vacation. For these reasons and more, it’s important to create—and stick to—a social media calendar.

Content calendars are essential for anyone planning social media content. They help you organize your ideas and assets making scheduling and posting easy. Content calendars also help you to:.

March 2, 2023 / leave a comment / by hitesh sahni fifty-one percent (51%) of the businesses that invest in content marketing publish content daily. But regardless of how frequently you post on your blog or social media, your content creation process can have a lot of moving parts. A number of people and tools are involved in the ideation, writing, and publishing of content. And it can get complicated fast. That means sooner or later, you’ll find it hard to keep track of assigned topics, timelines, and resources. The solution: an editorial calendar, aka content calendar. In this guide, we’ll define what an editorial calendar is, review its benefits, and explain how to create your own quickly and easily.

What social media content calendar tools are there?

Social media covers a range of digital media enabling audience participation, interaction, sharing, and creation of user-generated content (ugc) on social networks. Social media is both an art and a science. It’s a science because you need to test and learn what is effective on different social platforms. You need to test the techniques that gain maximum engagement and amplification on each platform by using the latest organic and paid tactics. An integrated approach towards marketing through social media tools to monitor and facilitate interaction, participation and sharing within online communities. Commercial value can be achieved by encouraging and managing both positive and negative sentiments toward your company and its brands.

A social media calendar is a schedule that displays all of your upcoming social media posts. Your calendar may display social media posts for a week, a month, quarter or even longer. Mapping out your posts like this helps you make sure you have a consistent feed of content on your social media accounts, which helps keep your audience engaged. Keeping a social media calendar is one of the keys to effective social media management.

Social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for the ‘whens’ and ‘whats’ to share on these platforms. The answer to staying impeccably organized is having a full-fledged social media calendar. Unlike your rudimentary whiteboards, excel sheets, or word documents, a social media tool is a macro-level planning medium that gives marketers the ability to plan out posts for entire weeks or months in advance, thus freeing up the hours spent in strategizing. In fact, according to the content marketing institute, 72% of b2b marketers attribute the success of their online business content to the development of a formal content strategy, made possible by calendar tools.

When it comes to growing a successful social media strategy, it’s important to be organized and create a content calendar to schedule out the majority of your content. Content calendars don’t only help you stay ahead of your competitors, but they make it easier for you to know what content you are posting and to be able make any adjustments needed. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring everything you share on social media. In this article, you will learn why it’s important to have a content calendar and how to create a successful social media calendar that keeps you organized and helps you continuously improve your strategy.

Managing your content in a single place — when every team member has different documentation, your holistic plan might get lost. A shareable social media content calendar keeps everything in one place for a more consistent and cohesive campaign. Tracking social media campaigns — knowing what social content you posted, where, and when documents your process and informs future content creation. You can include metrics and results for different strategies to carry over the ones that worked and workshop the ones that didn’t. Visualizing your strategy — a content calendar lets you and your team visually engage with the content marketing plan, making the whole thing easier to understand and oversee.

9 social media content calendar templates you can use right now

You must at first know the kind of content you are looking forward to publishing, be it in the form of articles, social media posts, tweets, and email newsletters. However, make sure that the content for the social media calendar mix aligns with the content strategy, providing consistent value to the target audience. Make sure you get started by creating social posts that will help analyze the content and the post to be of good quality. To help you come up with these types of content for various social media platforms you can choose to create them with the glorify app.

Social media marketing helps businesses connect with their clients, customers, and followers on a regular basis. Not only that, but social media is known to help companies increase brand awareness, increase website traffic, and so much more. A social media content calendar is a great option for you to keep up with the demands of posting on your company’s multiple social media accounts in order to reap the benefits. In this blog, we’ll talk about how you can create a social media calendar that is effective and beneficial to your company’s social media campaign. Read on to find out more!.

When you look back through content calendars for past months, it’s easy to see the number of pieces you published and where you published them. You’ll also know what content topics you’ve already explored, so you can go deeper into those that generated a lot of reader interest. The many benefits of using content calendars explain why successful content creators use them. Building a content marketing strategy or a social media strategy before creating a content calendar will help your calendar succeed.

This resonates especially with creators who are looking to build a multi-platform strategy. In order for your social media accounts and webpages to be successful, you need to be updating and posting frequently to keep your fans and followers engaged, otherwise you may lose traction. Organizing the framework of your calendar with different platforms in mind helps you distribute your content to fit the needs of a channel’s audience and native content style. Make sure to consider real-time elements like instagram stories or live videos, too. Using a social media calendar will help you plan both curated and original content to create a dynamic branded strategy.

The 3-step social media content calendar process

Your content needs to do more than just sit on your website. Consider how you are executing your plan. A part of executing your plan is not only developing a content process, but also a plan for promoting your content. You can promote your content via outbound messaging, email newsletters, ppc campaigns, as well as social media like linkedin, twitter and facebook. The next and final step to your content marketing is to measure the success. This provides you with good, solid data so you can make your case for implementing a solid b2b saas content marketing plan at your company.

Content calendar template #2: Airtable

With these five tips, we’re sure you already know how to create a content calendar for yourself. Pretty soon, you’ll be well on your way to creating consistent content that brings in new audiences while at the same time keeping your supporters engaged and wanting more. But that’s not all we have for you! we also created a content calendar template to help you execute all the tips above to be more consistent in your content creations. You can download or make a copy of the content calendar template here. Hopefully, all of these can get you closer to your content creator dreams.